CELTIC MEDIA FESTIVAL
7 - 9 SEPTEMBER
"Perfect Storm Football had become a global brand and Scotland was keen for its share of the action, and the cash. But the new money came at a price, top players demanded higher wages, kick off times were changed and TV now called the shots. Clubs desperate to compete in this new world were vulnerable to hare brained schemes, mavericks with deep pockets and ego driven illusions. Almost overnight the dual drivers of money and media transformed the game - but left Scottish football struggling to forge an identity that would carry it into the future. "